This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

Business Studies Case Study using an article on a contemporary business issue, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

Business Studies Case Study using an article on a contemporary business issue, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

Business Studies Case Study using an article on a contemporary business issue, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

Business Studies Case Study using an article on a contemporary business issue, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

This lesson is from a scheme of work that covers everything you need from module 5 of CIE Business Studies IGCSE: Finance Please see the list below for details of each lesson and if you are looking to buy just this one lesson then check the types of activities it has on the list below. For more resources and to buy the complete Business Studies IGCSE bundle at a steep discount, please visit Wolsey Academy (just Google us). In total the Module 5 Scheme of Work includes: 59 flash cards, 14 Google Quizzes and 14 lesson PowerPoints (including a revision lesson). Each lesson in the series come with a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. A unique Google quiz to assess understanding & progress Hope they help! Business Need for Finance Internal and External source of Finance Short & Long Term Finance Options Factors in choosing Finance Options Cash Flow Cash Flow Forecasts Working Capital Importance of Accounts Income Statements Balance Sheets Analysis of Accounts Liquidity Ratios Uses and Users of Accounts Sovereign Wealth Funds Revision for Unit 5 Design for CIE but covers 99.9% of the same stuff as the Edexcel Business Studies Finance module (I have used these resources for both).

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

A Business Studies GCSE case study focussing on the IndiGo purchase of 500 A320 AirBus jets, the biggest purchase of aircraft ever. The lesson uses this as an introduction to the theory behind fixed and variable costs, behind capital expenditure and economies of scale (and the different types thereof). We hope it helps. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #betterteachingbetterplant

Business Studies Case Study using SpaceX’s Starlink as the focus, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights (break even points) Numerous activities to check understanding of both methods of calculating the break even point and safety margins. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

A case study for Business Studies students. It takes as the focus Beyonce’s concert in Sweden and the resulting mini-inflation spike caused by the influx of high spending fans to the country. It was enough to tip Sweden over its inflation target. The lesson looks at details of her trip, the supply and demand shortages it caused and then has several slides on the theory of inflation and what causes it. It ends with a case study style question to answer. It also includes keyword flash cards for revision and games. We hope it helps. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #betterteachingbetterplant